How B2B Buyer Behavior Has Changed

I’ve always believed that at the heart of it, business buyers are just consumers with different priorities and a bigger checkbook. Businesses now shop for suppliers very much like we do as consumers – digitally. That behavior is increasingly the norm. These pandemic months of sheltering in place have only accelerated changes in B2B buyer [...]

How B2B Buyer Behavior Has Changed2020-11-09T15:31:17+00:00

How the Right Value Proposition Removes Obstacles to Growth

Obstacles to growing a business are not always monetary. Issues that restrict a company’s ability to grow are sometimes related to the wrong value proposition (i.e., focusing on your business offering, not on the customer’s needs). How do you know if you have the right value proposition that removes obstacles to growth? And if not, [...]

How the Right Value Proposition Removes Obstacles to Growth2020-02-05T20:55:46+00:00
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