B2B

Gaining a Competitive Advantage in the New B2B Buyer Funnel

Before business prospects make a purchasing decision, they embark on a business-to-business (B2B) “buyer’s journey” that places them squarely into the seller’s “buyer funnel.” For many years, this journey was often simple and of short duration; you might say that purchasing decisions were more impulsive, with buyers often trusting their gut. But then things began [...]

Gaining a Competitive Advantage in the New B2B Buyer Funnel2022-03-15T17:37:26+00:00

How B2B Buyer Behavior Has Changed

I’ve always believed that at the heart of it, business buyers are just consumers with different priorities and a bigger checkbook. Businesses now shop for suppliers very much like we do as consumers – digitally. That behavior is increasingly the norm. These pandemic months of sheltering in place have only accelerated changes in B2B buyer [...]

How B2B Buyer Behavior Has Changed2023-02-02T17:24:15+00:00
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